What Should Be In My Website’s Footer?
More than most businesses put there. It's the one part of the page every visitor who scrolled all the way down actually sees, and it's often the only place your contact info shows up on every single page.
The Direct Answer
A visitor who scrolls all the way to your footer either couldn't find what they needed higher up, or is genuinely interested and looking for one more way to reach you. Your footer should catch both, contact info, service areas, a repeated call to action, and licensing or trust details, on every single page, not just the homepage.
A cluttered footer full of unrelated links wastes that real estate. A clean, useful one turns a scroll-to-the-bottom visitor into one more chance at a lead.
Why This Space Is More Valuable Than It Looks
Reaching the footer means a visitor read through your whole page, or scrolled past it looking for something specific. Either way, that's more engagement than a quick bounce, and the footer is your last chance on that page to give them what they came for.
It's also usually the one place your phone number, address, and license information appear consistently on every page of the site, which matters both for visitors and for how search engines read your business information.
What Belongs In Your Footer
- Phone number and a repeated primary call to action
- Service areas, matching what you covered in your service-area section
- License number and insurance mention, if applicable
- Links to your main pages, not every page on the site
- Hours, if timing matters for how customers reach you
A Simple Example
A plumbing company's footer had six columns of links, blog categories, old promotions, social icons, and a copyright line, no phone number anywhere. Replacing it with a phone number, service areas, license info, and links to the four main service pages turned a wasted section into one more real chance to get a call.
Take This Action Today
Scroll to your own footer right now. If your phone number and license information aren't there, that's the first fix. If it's cluttered with unrelated links, trim it down to what actually matters.
Quick Questions
Should the footer repeat my call to action?
Yes, a simple version of it. It's likely the last thing a scrolling visitor sees, so it's worth one more chance at the same action you've placed elsewhere on the page.
What should I avoid putting in the footer?
Avoid dozens of unrelated links, old promotions, or anything that doesn't help a visitor reach you or trust you. If it doesn't serve either purpose, it's probably clutter.
Want Every Part Of Your Site Working, Down To The Footer?
The Local Business Visibility & Lead System walks you through the whole process yourself: the Call-Ready Website Builder, the AI Visibility & Traffic Capture Strategist, a Quick-Start Guide, a complete worked example, and a self-serve implementation checklist.