Local SEO – What Is It – Why Do I Need It
Local SEO Marketing – Customers Everywhere are looking for local businesses every day. How do they find you? On their mobile devices or laptops. Without a stand-out local business SEO presence, you are missing out on valuable leads, traffic, and sales opportunities.
What is local SEO (search optimization)?
Local SEO is the process of improving the local search visibility of small and medium-sized businesses, brick-and-mortar stores, and multiple-location businesses within a geographic area.
Unlike traditional SEO, which focuses on boosting a brand’s searchability on a national or global scale, local search engine optimization targets geo-specific search queries. The goal of Google local SEO is to boost your brand exposure beyond your storefront and make your business more accessible to prospects in the local online community.
What are local SEO ranking factors?
Google looks at various local SEO ranking factors to determine your search rankings. These include:
- Google My Business (GMB)
- listingName, address and phone number (NAP) consistency in local business citations
- Domain authority
- Quality of local search citations
- Click-through rate (CTR) from search results keywords
- User experience
How to do local SEO?
Local SEO leverages various local digital marketing tactics to rank up your local SEO ranking, including:.
- Local business SEO keyword targeting
- Google My Business optimization
- Local search citations
- Online reputation management
- Link building
- On-page SEO
- SEO local landing page optimization
- Google local SEO content marketing
To compete within your service locations, understanding what is local search optimization and how to do local SEO is critical. Begin your local search optimization now and position your brand in front of your ideal audience segments. [1]
Capitalize on the Best Local Business SEO and Boost Your Revenue
Milford CT Marketing is a top local SEO company based in Milford, CT, that provides local search engine optimization services to businesses. We understand that local SEO is essential to brand success. That is why we are here to assist you with your local digital marketing and local search optimization needs.
As your dedicated local SEO company, we don’t just execute local SEO services and provide local business SEO reports. Our local SEO experts also explain to your team 1) what is local SEO and 2) how to do local SEO effectively. To ensure we are on the same page, we create a local SEO checklist that outlines each local SEO strategy included in your packages.
No matter if you have a single location serving a local community or multiple locations across the state or country, our local search engine optimization company can help your business achieve higher rankings in your local SEO search results.
Why Local SEO Is Vital for Your Business
In today’s competitive digital landscape, investing in the best local SEO services could mean the difference between a thriving business and a failing establishment. Where do local digital marketing and local SEO services fall in your campaign priorities?
Local Search
A Marketing Sherpa study determined which type of search had the biggest impact on brands’ marketing objectives and found that almost 54 percent of respondents consider local search to have the most positive impact on their digital marketing efforts.
Evidently, digital dominance has made it vital for businesses of all sizes to concentrate their efforts on local SEO optimization. Local SEO for small businesses and multi-location firms is a critical strategy for acquiring qualified leads and converting them into sales. If you don’t have a local SEO strategy in place, you could be doing more harm to your business than you initially realize.
Any Questions Call 240-882-7183 Or Email help@milfordctmarketing.com
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