Do I Need An About Us Page For My Small Business?
Yes, and it doesn't need to be long. Local customers are hiring a person, not a logo, a few honest sentences about who you are does more than a page of corporate history.
The Direct Answer
A local service business benefits from a short About page because the decision to hire is personal, someone is letting you into their home or trusting you with their property. A few honest sentences about who's behind the business build a connection that a services list alone can't.
It doesn't need to be a full company history. A short, real note about why you do this work goes further than a polished corporate bio.
Why Local Customers Care Who’s Behind The Business
A national brand can get away with being faceless, a local homeowner deciding whether to let a stranger into their house usually wants to feel like they know something about that person or team first.
A short About section, a real photo, a name, a sentence about why you started, closes that gap faster than any amount of service description.
What A Short About Page Should Include
- Who you are, by name, not just a business name
- Why you started doing this work
- What you personally care about when it comes to doing the job right
- A real photo of you or your team
A Simple Example
Generic: "Founded with a commitment to excellence, our company has served the community with quality and integrity."
Real: "I started this business after ten years working for someone else and getting tired of watching corners get cut. I show up, I do the job right, and I stand behind it."
The second version says less about credentials and more about the person, and it's the one visitors actually remember.
Take This Action Today
Write 3 or 4 honest sentences about why you started this business and what you care about when you do the work. That's enough for a real About section, no polish required.
Quick Questions
Does the About page need to be long?
No. A few honest sentences and a real photo do more than several paragraphs of company history. Length isn't what builds trust here, honesty is.
What if I'd rather not share personal details?
You don't need your life story, just enough for a visitor to feel like they're dealing with a real person. Even one or two sentences about why you do this work is enough.
Want Help Writing Every Page So It Sounds Like You?
The Local Business Visibility & Lead System walks you through the whole process yourself: the Call-Ready Website Builder, the AI Visibility & Traffic Capture Strategist, a Quick-Start Guide, a complete worked example, and a self-serve implementation checklist.